What's a positioning story and why do you need one?

• A positioning story...
  • Helps to coordinate social media content and communication by succinctly, clearly outlining who you / your company is and why and how you stand out in the market.
  • Formalizes "tribal knowledge" to help create a social media playbook.
  • Facilitates in delegating social media content creation.
  • Aids in creating a consistent brand voice through succinct answers to questions like "Who are our customers?" "What problems do we solve?" "How do we solve them?" "What's our competitive advantage?"
  • Clarifies the scope of the company's actions, strategy, and intended audience.

You should know:

• A positioning story is generally 600-1000 words. 
• I can create this either after a conversation or independently, if you provide me with background info.

Positioning Story and Strategy Option:

Choose this variant to get the positioning story and Social Media Strategy - a $245 value!